our values

Consciously designed & hair health

We choose a conscious formulation approach. The active ingredients are always in high functional percentages, tested for their effectiveness and selected on the basis of the most modern trends such as pharmaceutical, biotechnological inspiration, skinimalism and attention to the sustainability of production methods. The basic ingredients are selected by evaluating the characteristics of sustainability: environmental and social impact (e.g. RSPO for palm derivatives), naturality (according to ISO guidelines) and biodegradability.
Packaging and brand images are designed to communicate eco-luxury essentiality in every detail and to give the brand a refined, unique and sophisticated personality.